Team

Meet your partners in Practical Clarity

We founded MOKA based on the realization that a new kind of advisory is needed for the digital era. Our partners drives towards this shared mission after years of experience as former consultants, technologists, and entrepreneurs.


Karoon Monfared

Founder, Managing Partner

Moncef Zizi

Founder, Managing Partner

Todd Schiller

Head of Engineering, Partner

Karoon Monfared

Founder, Managing Partner

Karoon is COO and Managing Partner at MOKA. He is a broad-based business problem-solver who is passionate about applying technologies that clarify complex strategic issues and drive sustained financial performance.

Karoon advises senior client executives and boards across industries including consumer, healthcare, banking and agricultural commodities. His expertise spans strategy and business transformation, as well as lean operations, and the development and deployment of analytics. He has led engagement teams around the world, coordinating the talent and tools to solve complex business challenges.

As a thought leader in advanced analytics, Karoon brings a global perspective to the latest analytical methodologies and opportunities. He is expert at creatively applying and scaling classic value creation principles over large, dynamic data sets. He cultivates partnerships and oversees the development of products that deliver new decision-making models and technology-enabled business capabilities.

Karoon has over 10 years of experience in consulting and technology development as an advisor, practitioner and entrepreneur. Karoon started his career as a Distinctive Consultant at McKinsey & Company in the West Coast office. After McKinsey, Karoon joined Moncef Zizi in founding Whisp, an ecommerce technology company. Karoon’s expertise was further honed during his time with Citigroup Corporate and Investment Banking, and at biotechnology company ReVance Therapeutics.

Karoon received a B.S. in Biochemistry from the University of California Los Angeles.

Moncef Zizi

Founder, Managing Partner

Moncef is Founder and Managing Partner at MOKA. As a strategist, he focuses on applying practical value creation principles to businesses, for driving growth and informing investment decisions.

Advising senior client executives, Moncef brings to bear a special emphasis on the consumer category, industrial clients and private equity investors. His expertise spans strategy and business valuations, as well as pricing. Moncef brings a well-honed international perspective to advising public and private companies. In addition to Europe and North America, he has extensive experience in the MENA region, having worked in Algeria, Morocco, Tunisia and the UAE.

As a thought leader in strategy, Moncef delivers specific expertise in growth strategy, pricing, and due diligence. He advises clients on investment decisions and portfolio strategy, specializing in driving business planning for consumer brands. Moncef also leads MOKA business development and chairs the MOKA Advisory Board.

Moncef has over 10 years of experience and has contributed to more than 100 engagements in consulting and business development as an advisor, practitioner and entrepreneur. He started his career at McKinsey & Company in Paris and continued with the firm in the New York office. While at McKinsey, Moncef helped to lead initiatives to define some of the firm’s proprietary technology solutions. He then went on to co-found Whisp, a fashion e-commerce platform.

Moncef received a Master of Engineering from the Ecole Nationale des Ponts et Chaussees in Paris. He speaks Arabic, English and French.

Todd Schiller

Head of Engineering, Partner

Todd is Head of Engineering at MOKA. He has built his career at the intersection of software engineering, data science, machine learning, knowledge representation, and financial analysis. He leads our technology teams in the development of custom solutions for clients.

Todd partners with clients to improve business decision-making through the innovative use of technology. He led the development of MOKA’s Economic Graph, a custom solution that uses artificial intelligence to allow enterprises to apply sound business judgment at scale – and readily demonstrate the underlying rationale behind their decisions. Through the application of sophisticated analytics, technologies and conceptual models, Todd and his teams equip clients with the clarity to act amidst continually changing contexts.

As a thought leader in computer science, Todd brings a multi-disciplinary perspective to how new technologies can be applied to inform business decisions. His research has been published in the top venues of the Association for Computing Machinery, such as the International Conference on Software Engineering (ICSE). He was also the organizer of a session of leading thinkers in the creation of finance-specific programming languages at an ACM/IEEE computer science conference in 2013.

Todd builds on nearly a decade of designing and implementing software systems at industry-leading hedge funds, investment managers and analytics providers, along with advanced academic research. At Numerix, a leading financial analytics provider, he built tools that enabled business analysts to package pricing and risk analytics. He consulted with NISA Investment Advisors, a major investment manager for pension funds, where he helped to build their derivatives order management system. And, while at the world’s largest hedge fund, Bridgewater Associates, Todd worked under Dave Ferrucci who led the AI team that won the Jeopardy Challenge. At their Systematized Intelligence Lab, Todd performed research and designed knowledge management and engineering systems to capture and analyze the company’s knowledge.

Todd received a M.S. and PhD in Computer Science from University of Washington, where he earned a National Science Foundation Graduate Research Fellowship. His research focused on automatically analyzing software, developing the safeguards to ensure that systems perform dependably. Todd also holds a B.S. and M.S. in Computer Science from Washington University in St. Louis, where his research focused on machine learning.

Team

Our leadership team is supported by a talent group of multidisciplinary professionals.

Strategists

Our leadership team is supported by consulting professionals from top tier advisory firms

Technologists

Innovation is in our DNA. Our engineers and data scientists are alumni of leading technology companies.

Creatives

Designers, UI/UX geeks, writers. All focused on making our work and products human.

Senior Advisors

We amplify our expertise through ongoing collaborations with accomplished business advisors and subject matter experts.

Advisory

We amplify our expertise through ongoing collaborations with accomplished business advisors and subject matter experts.

Philippe Bideau

Director, McKinsey

Marty Bukhalski

CEO, Internal Consumer Products

Shelley Reid

EVP, MGM Studios

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